Discover opportunities on Google search in the Maltese & international markets.
Let's say someone looking for SEO services in Malta, as you probably are doing now, goes into Google and types "SEO Malta". I would want this page to rank on the first results page so that the person looking specifically for SEO services in Malta find my company first, before my competition. In the same way, you definitely want your services or products to do the same with your business prospects.
In Malta Seo is becoming more and more popular. While search engine optimisation (SEO) is complex and nobody knows completely how the search engine algorithms work, there are ways and means of getting your business on page 1, in Malta and other countries. Ranking at the top of search engine results could take months, but can be achieved. We use tried and tested SEO practices that give tangible results, each and every time!
We do it all for you:
We define and thoroughly research the keywords most used by consumers searching for your products/services.
We optimise your website according to those keywords.
We provide you with the content required for ranking your business.
We establish & optimise your online presence, making your website authoritative and trustworthy to Google.
We persist until your website ranks on the 1st page. SEO factors and competition change continuously. We monitor results and tweak your SEO, reporting to you at every stage.
Attention to Search Engine Optimisation and localised Malta SEO has only come to light locally in the past few years, despite search engines being around for decades. Previously, few understood what it takes to appear on the search engine results page (SERP) and many Maltese websites lay hidden on the World Wide Web, doing little for one’s business beyond direct searches.
But a website can do a lot for your business through organic search, which can bring visitors to your site at the point when people are actually searching for businesses like yours. Find out more about the basics of SEO and how local SEO can boost your business in Malta.
In order to find any information online, we use a search engine. A search engine is an online searching tool that uses complex algorithms to match search terms with the most relevant and useful information available on the Internet.
SEO is the optimisation of webpage content to increase its visibility in the search engine results page (SERP). Its goal is to increase the organic ranking of your website for key terms used by people searching for your products and services.
When users make a search request, the SERP displays a number of links relevant to their search request. Search behaviour indicates that most users click among the top links appearing on the SERP and rarely browse beyond the first page of search engine results. It is crucial for your website content to be displayed in the top ten first page results, as close to the first place as possible.
Search engine optimisation works to ensure that consumers can find your website when they search for key terms related to your business. Ranking well on search engines means gaining interested website visitors every month for free. They arrive at the point of demand, meaning they are likely to convert into customers.
When there are so many search engines, why place so much emphasis on Google?
The most popular search engine is Google, which is considered the most accurate and efficient search engine and accounts for 78% of the market share worldwide. Bing, Baidu, Yahoo, Ask, AOL etc. share the remaining 22%.
Google’s algorithm is constantly being updated and SEO practices are continually evolving to keep up with the new developments. Most digital marketers optimise for Google, giving secondary importance to Bing and Yahoo.
Local SEO optimises your website for searches within your specific location. Consumers are generally more interested in businesses located in their area and search engines pay attention to providing results that also satisfy this requirement. Emphasising on localised Malta SEO will enhance your visibility for searches from IP addresses identified as located in Malta. It is therefore important to clearly define the geo location of your business.
Search engines strive to offer the most valuable results and will give preference to trusted, informative websites. An optimization specialist will identify the keywords and key phrases related to your business, undertake a comparative study with your competition and take all the steps necessary to optimise your website, both on page and off page.
On page optimization refers to all the factors directly related to the website and its content. Site functionality such as responsive website design, page loading time, broken links and HTTP response code errors are important factors. Fresh, thorough and useful content, via web page articles or a blog, can provide plenty of dedicated information related to identified keywords. Webpage optimisation includes SEO titles, keyword density, meta tags, meta descriptions, alt text for images and so on.
Off page Search Engine Optimisation refers to the authority held by your website on the Internet, which is assessed via backlinks from other websites and the quality of online presence maintained, including Google maps and social media such as Facebook, Pinterest, Linkedin and others.
SEO specialists such as Web Success Malta put their vast experience at your service to get your website to rank on the first page of Google's search results. You can find a lot of information online about how to implement SEO to your website, however none can teach you how to actually reach Page 1 on Google. At Web Success, we have always achieved first page ranking for our clients.