On the other hand, you want your business to grow and understand that taking your product online is the only way forward.
12 years of digital marketing, working with business spanning across numerous industries and over 10 countries, have shown us one thing; succeeding online is a true challenge for most businesses.
Statistically, less than 50% of marketers manage to achieve consistent results for their clients. This means that often, businesses do not get the return they expected.
On the other hand, consistently successful marketers are typically very expensive, and cater either for bigger companies, or run their own online businesses exclusively, staying away from servicing clients. This is probably one of the reasons why almost 75% of small businesses do their own marketing themselves.
This DIY approach, while saving expenses, takes away valuable time and attention from running your business.
This is an easy one. Our team has been designing and building websites and e-commerce solutions for over a decade. We also offer full CMS solutions that allow you to manage every aspect of your site in an easy to use manner.
This is where most businesses start encountering problems. Generating traffic is generally expensive and unless you are really getting good sales from your site, your returns are typically going to be low, or even negative. Furthermore, marketing services are also costly and so what happens to most sites is they stop actively investing in generating traffic and simply leave their website online as a business card, depending on the fall-back occasional social media posts, searches from people who already know about their brand and the once in a while paid ads campaign that may or may not produce a strong return
Search engine traffic is much more likely to convert into sales than traffic coming from social media, sometimes even 10X more, simply because (one of the main factors) these people are looking for a product themselves, at that point in time.
While social media and other forms of “outward marketing”, or outbound, are great at expanding your brand awareness and building your audience, they are less effective for generating direct sales in the short term. Therefore, they should come later in the digital strategy, as a further investment and additional layer to your foundations.
Paid adverts on search engines (PPC) could also be great at forming part of your foundations, despite being potentially more costly than SEO in the long term. PPC goes hand in hand with SEO and they can be (and are, by smart search marketers) leveraged together to maximize the volume and quality of search engine traffic.
Other marketing channels like social media, are then built on top of this strong foundation, to reach even further and attract a larger and wider audience. Email could also be used to engage with your mailing list, that you can build from your site, to engage visitors that have not purchased yet, or to sell new products to existing ones.
This quality traffic then needs to be converted into sales, as efficiently as possible. The first thing you need here is an online sales-journey that makes the sales process on your site effective.
This process is then further optimized, based on your audience's interactions with your site, to maximize this success rate of website visitor to paying customer.
The Business Launch Package starts at €7500, but the final price depends on your exact needs. This quote includes everything from planning your journey, website design, and launch to CRO, reporting and SEO research (technical setup for key terms and brands.) You also receive training and support from our team to help you get started.
We ask for 50% down and 50% before launch. But we can also set up a marketing & creative retainer where we can offer monthly payments and help with any marketing, CRO, reporting, SEO and creative service needs over the year.
Every business is unique. Although we have designed the Business Launch Package keeping your needs in mind, we understand that you might have unique needs. We can work on a customized brand launch package especially for you. You can go for additional SEO, more reports and modules, or just more frequent website maintenance.
The sooner you sign the agreement and make the down payment (50%), the sooner we can begin. Our availability varies throughout the year, but we usually deliver everything to you within 4-8 weeks.
The Online Business Package does not take up too much of your time besides some feedback and collection of data for your e-commerce site. We provide extra hands to help you with everything. Our software also allows for bulk data entry to save you a lot of time.
We work with ASP.net framework, C#, and SQL databases. Everything is adjustable – most of which does not even need technical interaction. We charge a meager maintenance fee for everything, even WordPress websites are pricier.
If you need help with anything, we are just an email away. However, before the official website launched, our team will provide you with the necessary training needed to launch the site and what to do after. We also provide you with a library of tutorial videos for your site. These serve as a reminder for when you next need to update your e-commerce shop.
You get to focus on running YOUR business while Websuccess focuses on your digital marketing and creative needs. We promise to make the process easy and fun. Whenever you have a request—simply send it over, and we will make sure it gets done correctly and on time! We implement and manage everything. This package is billed out monthly, with a 6-month commitment.