4 super-easy SEO tactics that you can implement yourself

Blog | 4 super-easy SEO tactics that you can implement yourself

In this article of our “Quick-Win-Tactics” series, we will cover the top 4 super-easy SEO tactics that you can implement yourself.

 

Perhaps you are simply curious about SEO at this stage, or COVID hit your business hard and you don’t afford to hire a professional SEO consultant. Whatever the reason, these next set of quick-win tactics might be enough to give you an easy uplift in organic traffic on your site and hopefully even start seeing some business results as well.

 

You will not need to pay anything (completely free) and you will also not need a lot of time to get these done. Better yet, you can be absolutely new to SEO as zero knowledge is required.

 

There is obviously much more than this that goes into full-scale professional SEO work. This set of tactics serves as a DIY kit to give you the ability to build SEO value yourself for your sites.

 

Disclaimer – you might still need a hand from your web-developer here and there if you don’t have access to your site yourself, but this should be minimal. In these cases, your incurred costs will also probably be minimal (and worth it).

 

One Last Thing Before We Jump in

 

 

The Value of SEO

 

If you are not yet aware, Search-Engine (organic) traffic is incredibly valuable for almost any business and converts visitors into sales better than most other forms of web traffic.

 

This is due to the relevant, timely and inbound nature of this traffic acquisition; where people are looking specifically for something they want and need right now (or very soon).

 

 

How to Get the Full Value of These SEO Tactics

 

To implement the full set of tactics covered below, you should ideally install GSC for your site. “I thought he said zero knowledge required” I hear you say, but fear not, this is easier than you think. Here is a quick run-through without going into too much detail.

 

GSC-add property

How to Set-up Google Search Console

 

For full and detailed instructions on setting up Search Console, which are useful if say you have your website split onto multiple sub-domains – subdomain.yourdomain.com etc - put a link here 

 

For the easy setup that will work for most cases, these are the simple steps.

GSC-domain property

 

Now that you are all set up, we can start looking into our quick wins.

 

 

1. Optimize your “Click Through Rates” using Search Console

 

The easiest thing that you could do yourself and that is most capable of adding traffic to your site quickly, is to increase the percentage of people clicking on your webpages from Google’s page 1 results. This percentage is called the “Click-Through-Rate” (CTR) and could easily be boosted if:

 

  1. You have never paid attention to your meta titles and descriptions
  2. You already have some keywords ranking on page 1 (most sites usually do, even if only a small number)

 

This Click-Through-Rate is increased by improving your meta titles and meta descriptions. These are the title and description for your webpages that show up on Google’s search result pages. These can be managed on your website.

GSC - quick win keywords on position and CTR

Do you need your web developer for this?

 

Most sites nowadays offer a back-end system where you could manage these titles and descriptions per page yourself. If you do not have this (perhaps the site is old), you may need to contact your web-developer for support.

 

How to decide what to work on first?

 

Find the pages that could be improved by following the next 8 steps.

 

  1. Go into your Google Search Console account and select the website you want to look at from the property list (you can keep the date range for the last 3 months)
  2. From the left menu select “Performance” 
  3. Click on the tabs at the top to ensure they are all switched on; clicks, impressions, CTR and PositionGSC - filter
  4. Scroll down and select the Pages tab so that you can see results for every webpage on your site
  5. Click on the filter icon on the right-hand side
  6. Select “Position” and set this value as “Smaller Than” 11 (this shows page 1 rankings – since there are 10 webpage results on every Google page 1 of search results)
  7. In the resulting table, click on the “Impressions” title to sort by impressions from high to low. Impressions are the number of times you have showed up in search results.
  8. Roughly your CTR percentages should be in the ranges shown below and if not, they should be improved (they can go even higher than this in many cases)
      1. Position 1: Minimum of 20% (especially for searches including your brand name)
      2. Position 2-3: Minimum of 10%
      3. Position 4-5: Minimum of 5%
      4. Position 6-7: Minimum of 3%
      5. Position 8-10: Minimum of 1%

 

If a page has for example 1200 impressions, a position of 2 and a CTR of 0.1%, that means that the page has come up on search results 1200 times, on average it showed in the number 2 position (at the top of the results page) and was only clicked 0.1% of the time, losing all the rest of the opportunities.

GSC-filter2

 

How to improve the CTR for these pages

 

1. Check which keywords that page is ranking for: 

    1. Click on the webpage in the table on Search Console. This creates a filter (at the top of your Search Console screen – which you will close/remove before moving on to the next page)
    2. Switch back to the queries tab (these queries are the keywords used by the people that had your webpage on their Google search results page)

2. On your website, re-write your meta titles and meta descriptions by making them:

    1. Related to what the user is looking for and what content you are offering on the page (based on the queries you are seeing on Search Console)
    2. Clear and concise – show why they should click on your link (your value)
    3. Include important keywords where possible that you are seeing on your queries list for that page
    4. Make it short enough to fit for mobile devices (78 characters for title and 120 characters for description).

 

It is important to note that including keywords in your meta title will help the rankings of that keyword directly. This means that queries with high impressions already showing on page 1, might be pushed further up on page 1 (automatically increasing CTR and clicks) if they are included in the meta title.

 

 

2. Improve your rankings for “low-hanging-fruit” keywords. Update content on key pages for quick wins

 

Now that you know which keywords are showing up for which web page, you can take this a step further by improving the rankings of these keywords directly. This would in turn improve the CTR and therefore the clicks you get from those searches.

 

2 quick-win tactics you can use:

GSC-quick wins - CTR - under 11 position

Do you need your web developer for this?

 

As mentioned earlier, most sites allow you to manage multiple aspects of your pages through their back-end system (especially if using WordPress). If not, your web-developer might need to help you.

This should only incur very minimal costs though since the changes suggested are vey superficial and do not require structural work.

 

How to find these opportunities

 

GSC-Quick Wins

 

How to improve the rankings yourself

 

You can improve the rankings by doing these quick win tactics on your website:

 

 

You will need to give Google some time to discover the changes made on your site before any improvements start to show. These changes, however, should be able to give you at least a small strategic push in rankings and an uptick in valuable traffic.

 

 

3. Improve Rankings Further using Internal linking

 

Internal linking refers to hyperlinks created within our own site between one page and another. This allows Google to understand the relation between your content on different pages. It also enables you to rank better for different keywords by strengthening the “relevance” of individual keywords and topics on your pages and giving them a boost of “authority” that powers them up towards higher rankings.

 

The topic of internal linking is a much longer and more complex one to cover in any detail in this article, but I will simply cover a few principles here since you will be using them:

 

 

The following tactics can provide you with another strong boost when applied. For this example, let us assume we want to rank the page mysite.com/car-rental better for the term “car rental”.

 

Take the “quick-win” keywords that you had identified in the earlier steps above and for each of them:

 

 

 

4. Acquire Backlinks from “Partner” Sites

 

Now that you have laid out a stronger foundation for your keywords to rank, you can give them an extra push by building some backlinks (links from other websites). This builds the strength and authority of your domain and allows it to rank higher for all searches that you are showing up for in the Google search results.

 

Link-building is another big topic and when done incorrectly, can have negative impacts on your site. For this reason, we will only do a few techniques that are completely within Google’s rulebook and that do not present risks of disturbing the balance or trustworthiness of our site.

 

You can use this approach to build strong, relevant backlinks that are free of charge and could do wonders for your rankings.

 

 

why-sites-link-to-other-sites

 

 

Bonus Item: Do a quick Technical SEO Check for your site

 

The most essential thing any site needs before it can continue building organic (SEO) traffic is a healthy technical setup. Of course, we will not go into this vast subject here, but you can very easily gauge the overall health of your site yourself, with zero SEO knowledge.

 

Method 1 – Using Search Console

 

 

Method 2 – Without needing Search Console

 

A quick and simple tactic without using any Seo tools or Search Console is the following. It will show you whether your webpages are “discovered” or “known” by Google (indexed, as we SEO geeks call it). It will also show you at a quick glance whether there are high-level, critical issues that will stop your progress from the beginning.

 

site colon tech check on Google

 

If you are spotting any issues as mentioned above, you will need to contact your web-developer to investigate these and fix them, as these will impede your rankings on Google directly. Most issues will probably be minor in nature and not require too much work and cost but there might be some that are more structural in nature and require overhauling of website architecture.

 

Don’t have the time to do all this?

 

We can help you of course, do all of these and much more for your Google rankings. Schedule a quick call and we can guide you through everything that is needed to start getting monthly traffic from search engines for your business. 

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